Posttheworld's Blog

Newser and news aggregation Web sites – The Future Media

Posted in Uncategorized by posttheworld on January 29, 2010

With the Internet as the new main media, news has now spread through so many blogs and Web sites, that it is virtually impossible for people to keep track of all of the sources available to them. As a result, content aggregation has emerged as a successful news model; one that helps readers overcome the chaos of the Web.

One of the most popular examples of a news aggregation Web site is Newser. Its main purpose is to be a news source that relies on stories from other media outlets. The cornerstone is that Newser takes the story from another media and redesigns it and makes it shorter. It is no wonder that the sites slogan proclaims “Read less, know more”.

Why is Newser more convenient than traditional media?

First, by selecting the most important news and repackaging the content in a more digestible format, Newser.com saves people from having to browse multiple sites looking for a specific story. Second, by summarizing the stories into two paragraphs, people do not need to spend time reading a 5,000-word story in order to get the news. And third, it is interactive and allows you to be an active participant in discussing the news.

Why is Newser the future of media?

Because of all the different communication channels that the Internet provides and its enormous dimensions, the readership audience is no longer loyal to only one news outlet. The time when people held a newspaper in their hands and used it as the only source of information is definitely a thing of the past. Web sites like Google news and Breaking tweets provide everything a person needs to know about today’s news. There are also Web based outlets like Chicago’s windy citizen, which will serve the best if you are looking for local news.

As the founder of Newser, Michael Wolff says, “It is clear that there is a new business that is replacing the old business.”

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